LA born designer Yael Aflalo is the designer of New York brand YAYA the brainshild of this is Reformation. The idea behing Reformation, she says, is to " take vintage clothes and clean them up and take them apart and put them back together, and we also create new styles from vintage fabrics". The collection is launching in UrbanOutfitters coinsiding with the launch of its new shop at Spitafield Market. Its mix of relaxed luxe in a range of inspiring prints and colours with a vintage touch is perfect for the Urbanoutfitters market. Theese are some of my favourite looks.